"I believe that if you show the people the problems and you show them the solutions they will be moved to act"
Successful HealthCare organizations constantly strive to improve the patient experience, build their brand and enhance patient throughput. At CS&G, we are ready to help you analyze and document problems with your wayfinding, then provide pragmatic solutions focusing on a strong return on your investment.
While the term Wayfinding may be adequate for airports or corporate complexes it's inadequate for today's HealthCare facility. To put it in perspective look through your clients eyes, the patient. They are often experiencing a very stressful situation, in an intimidating maze, possibly Limited English Proficiency (LEP), in poor health, and then we throw lofty medical jargon and acronyms that further confuses them. Patients justifiably want more than utilitarian directions they want care. That's why we say that HealthCare Wayfinding has evolved into CareFindingTM!
Needs analysis, establish parameters/performance criteria
Action plan/design development
Exterior signage/streetscape enhancement
Interior sign system
Staff and public education
At Cooper we have been dedicated the last 35 years focused on HealthCare. Today we are preeminent in the field with projects nationwide and international. Our team of designers, facilitators and artisans enhance your facility with comprehensive care driven solutions.
This website is intended to give you a glimpse into our proven unique approach; we invite you to contact us to evaluate your specific needs.