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Rapid City Regional Hospital

Rapid City, SD


Rapid City Medical Center (408 Bed) Flagship Facility for Regional Health
is the premier healthcare provider in the area.
It is comprised of multiple campuses/buildings throughout SW South Dakota.

Some of the problems CS&G provided solutions for included:


Main Campus:
- Unified large medical office complex with flagship facility located across the street
- Multiple “ground level” entry points added confusion to visitors
- Color coded zones/areas helped add color and functionality to directional program
- Unified terminology around the concept of “Progressive disclosure” giving directions from home to a specific facility, entrance and to the destinations by a specified designated elevator
(not all elevators can access many areas)
- Provided staff and public education programs to assist those unfamiliar with Regional Health
- Generated on line and visitor guide artwork of floorplans
- Integrated website maps/directions with touch screen digital kiosks, digital signage and
traditional interior and exterior signs for a comprehensive program
- Updated an outdated donor recognition exhibit with upscale graphics, a history of the facility and digital donor listings


Off Site locations
- Unified Brand and other visual elements throughout the large service area
- Increased viability to smaller facilities

Interior Signage
Overhead Directional
Touch Screen Kiosk
Digital Donor Recognition
Design Approaches
Collateral Aids

Awarded “Best Interior Hospital Wayfinding Program”

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